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Joint Programmes - Activities by Country
28 March 2020

Activity Details (ID# 12827)  

 
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Title Campaign posters, CDs and videos against discrimination and prejudices 
Description The Council of Europe will produce campaign posters, with the cooperation of good-willing ambassadors reflecting the cultural and socio-political messages of the awareness raising campaign. A TV spot presenting Roma from different backgrounds in their workplace or daily life will be produced and distributed free of charge to national televisions to show that Roma have rights and aspirations like everybody else and that societies will gain by respecting these rights and aspirations.

A CD containing Roma versions of the European Anthem is produced and distributed at major campaign events. 
Status Completed 
Date 01/01/2006 - 31/03/2008 
Location Several locations , South-East Europe
Countries CoE Members: Albania / Bosnia and Herzegovina / Serbia / ''the former Yugoslav Republic of Macedonia''
Regions: South-East Europe
  Multilateral
  Joint Programme Activity - SEE-Roma
Joint Programme EC/CoE
JP SEE-Roma - Advancing equality, tolerance and peace: Equal rights and treatment for Roma - EIDHR    (Logframe)  (Activities)
Project Purpose 1 - 2005/DG3/JP/1629   SEE-Roma - Developing monitoring and communication tools of national programmes for Roma in South East Europe
Expected Result 1.2 - Strategies/action plans are transparent and visible through improved communication channels and the awareness-raising campaign has contributed to improve the image of Roma
 PoA
Council of Europe Programme of Activities
Line of Action ⇒ 6 – Building stable and cohesive societies
Programme ☆ 6.2  Roma and Travellers
Project 2006/DG3/942 Developing monitoring and communication tools of national programmes for Roma in South East Europe
Expected Result 2 Strategies/action plans are transparent and visible through improved communication channels and the awareness-raising campaign has contributed to improve the image of Roma

Working Method

Audiovisual 
Directorate (Service) Social Cohesion (Roma and Travellers Division)
CoE Contact D'ALESSANDRO, Ivana   email
Partners European Commission - International Governmental Organisation
Web Pages
Documents & links
1 http://www.coe.int/t/dg3/romatravellers;
2 www.dosta.org  
Last Modified 16/07/2008 


Activity Synopsis (ID# 12827) (Hide Synopsis)

Objective(s) Promotion of the awareness raising campaign on Roma “Dosta! / Enough!: Go beyond prejudices, discover the Roma” as well as of the visibility of the Council of Europe and European Commission work to support Roma rights. Improvement of the social image of Roma through the fight against prejudices and stereotypes toward Roma. 
Output/Results Creative visuals and slogans were elaborated in cooperation with the Council of Europe Roma network as well as with the Council of Europe Communication Department, in order to grant a coherent graphic line to the whole campaign. EC Headquarters in Brussels were regularly consulted for what concerned the visibility of the Joint logo as well as for respecting EC Identity. They were used on material such as leaflets, posters, promotional material (tee-shirts, pens, stickers, balloons, block notes etc.) and audiovisual products.

For what concern the campaign’s leaflet, a strong preparatory work preceded its production. A field visit, in cooperation with a Roma NGO and the Council of Europe Communication Department, has been carried out in Serbia for collecting a stock of non-stereotyping photos of Roma showing the life or Roma who had the chance to integrate the society in which they live and to act as fully fledged citizens. These photos were used in all the Dosta! campaign material, and are the main support for the leaflet.

The Dosta! campaign posters were produced in Strasbourg in English and French, as well as printed out locally in the languages of each participating countries, in order to reduce mailing costs. They were spread thanks to the help of the Council of Europe local offices to the participating Ministries, but also to public places such as Post Offices, National Employment Agencies, Schools, Bars, etc. In Strasbourg, the posters were distributed during the sessions of the Parliamentary Assembly, the Council of Europe Open Day (2006 and 2007), the European Parliament Open Day (9 May), etc.

Regarding the videos, a TV spot, in two versions of 25 and 50 seconds has been produced: it is the result of a brainstorming meeting organized in cooperation with the Council of Europe Communication Department and some Roma media experts who contributed to its script. It is based on the photos taken during the field visit to Serbia and has been produced in South Eastern Europe by a local Production Agency. The music is “Dgelem Dgelem”, the Roma anthem, kindly authorized by Mr. Saban Bajramovic.

The TV spot exists in Albanian, Bosnia and Herzegovina local languages, Serbian and Macedonian, apart from English and French; it is posted on the campaign website and has been distributed free of charge to national televisions to be broadcasted regularly during one month.

Airtime monitoring has been conducted with the support of the Council of Europe Information offices in the participating countries; Top Channel TV (Albania), RTRS and Federal TV BHTV (Bosnia and Herzegovina) and the Macedonian National TV MRT (“the former Yugoslav Republic of Macedonia”) reported about regular broadcasting as from March 2007. In addition, the TV spot has been broadcasted on 2nd February 2007 by Italian National Television Rai3 during its night news, as well as aired regularly in 2 cinemas in Turkey from 31 March to 15 April 2007 at the occasion of the Istanbul Film Festival.

Requests for the international version of the TV spot have been advanced by the authorities of Slovenia, Italy, Romania, Moldova and Ukraine, and by NGOs in the Czech Republic, Slovakia and France, as well as by the BBC.

A radio spot has been produced in Albanian, Bosnia and Herzegovina local languages, and Serbian; the radio spot has been already broadcasted by Top Albania Radio (Albania), RS Radio Bosnia (Bosnia and Herzegovina), and Radio B92 (for Montenegro and Serbia).

Both the TV and the Radio spot are available on the campaign website (www.dosta.org) and on the Council of Europe website main page (www.coe.int ).

Finally, the Council of Europe Communication Department contributed to the visibility of the campaign by financing, on its own budget, a maxi-hoarding which advertised the campaign in front of the Council of Europe during 6 months, as well as by financially participating to the production of the CD: “Music Beyond Prejudice, Romani variations on the European Anthem”. The CD was conceived as an initiative for marking the closing of the first two years of the Dosta! campaign and included 5 different arrangements of the European Anthem in Romani language and style, released on 20 November. The artists contributing to this project come from France, Serbia, Albania and ''the former Yugoslav Republic of Macedonia''. The project counts with the contribution of Mrs. Esma Redzepova, known as the ''Queen of Gypsy Music'' and nominated twice for the Nobel Prize for Peace. Her performance at the Council of Europe for the launching event which took place during the Prize giving ceremony of the Dosta! Congress Prize for Municipalities was very much appreciated.
 
Conclusions/Follow Up The different activities devoted to the promotion of the Dosta! campaign contributed not only at spreading the campaign messages, fighting prejudices against Roma and increasing the visibility of the partners institutions, but also at creating synergies between the Roma and Travellers Division and other Council of Europe sectors. 
Participants VIPs, Roma Ngos, Roma personnalities, National Authorities. 
Consultants/Experts  
CoE Secretariat Ivana D'Alessandro, Project Manager;
Edith Wilsdorf, Graphic designer;
Jeremy Moakes, Head of the Public Relations Division;
CoE local staff in Albania, Bosnia and Herzegovina, Montenegro, Serbia and ''the former Yugoslav Republic of Macedonia''. 
Total No. Participants 50 
Last Modified

26/08/2008 




 
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