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30 March 2020

Activity Details (ID# 32096)  

Show Synopsis    
Title MARS - Media against racism in Sport - 1st Coordination Meeting 
Description MARS - An EU / CoE joint programme for a European media network against racism and for interculturel dialogue

The Media, both mainstream and minority, are among the main actors of social cohesion. By allowing a real representation and inclusion of the diversity y of our today’s societies, media can contribute to fostering mutual understanding, countering stereotypes and thus to reducing discriminatory practices and racist attitudes. To do so, the media have to succeed to implement a really inclusive and intercultural approach through the contents they produce and disseminate. On the other hand, having a high position in the media agenda, sport media coverage has a potential impact on exacerbating tensions between groups and communities and or, on the contrary, on pacifying such tensions.

The global objective of the project is to contribute to the fight against racism and to foster mutual understanding in Europe by building an open platform for dialogue and action at local, national and European level focusing on exchanges of professional practices in the field of sport coverage between mainstream media and minority media. The main innovative aspect of the project is to make the media and other professional groups work together to combat racism by focusing on one of the sensitive issues covered by the media: sport.

The main output of the project is the creation of a European media network against racism and for mutual understanding and its deliverables (tangible results) are 1/ an electronic database of contacts and resources, in particular of concrete collaborations (internships, hosting period, seconded media trainers and professionals…) offered by network members, 2/ regular media encounters in the field of training, media cross-production and media content management organised at local and European levels (3 European and 15 national meetings) and 3/ cross-media “visits” at national and European levels in order to allow groups of actors to discover other European realities and ways of training, producing and managing media contents.

The project aims at being developed in 15 EU member states with a minimum of 14 participants per country [2 training centres, 4 mainstream media and 4 minority media representing various supports (TV, radio, press, multimedia), antidiscrimination and intercultural bodies]. These members will be CoE media network representatives in their own media families. The project will be based on a partnership with the major European networks of media, sport and antidiscrimination organizations. At the end, the network could be made of at least 210 members acting like a European network of media professionals for fight against discrimination and intercultural dialogue, with a potential of indirect beneficiaries of more than 10 million people.

The role of the European partners and associate partners will be to select and follow, with their national members, local participants (media, sport organizations, antidiscrimination bodies); to contribute to the global content and methodology of action in their respective field of activity and then to ''europeanise'' the results of the project by participating to their dissemination all over their members.

By linking several media actors, CoE media network against racism wants to be catalyst of a genuinely inclusive and intercultural approach of media production of information. To do so, the project will support exchanges of practices in the field of media training and production while focusing on a specific issue (Sport), at the local level (15 cities in Europe) and ensuring the dissemination of its results through partnerships with the main European media, sport and antidiscrimination networks.
Status Completed 
Date 15/02/2011 - 16/02/2011 
Location Paris - [Bureau of the Council of Europe], France
Countries Groups: Multilateral
Contributors Others - Financial
  Joint Programme Activity - MARS
Joint Programme EC/CoE
JP MARS - Media against racism in sport    (Logframe)  (Activities)
Project Purpose 1 - 2011/DG4/JP/2589   MARS - Media Against Racism in Sport - A CoE media network against racism, for mutual understanding and intercultural dialogue
Expected Result 1.4 - Building of European media networks against racism and for mutual understanding conceived as an open and permanent platform of dialogue and action between the various groups of media actors for stimulating media cross-practices of training and production with the view to implementing a real inclusive and intercultural approach of producing information
Council of Europe Programme of Activities
I – Democracy
Line of Action ⇒ III.3 – Promoting Democratic Governance and Stability
Programme ☆ III.3.5  Intercultural dialogue

Working Method

Expert Meeting / Expertise 
Directorate (Service) Education, Culture and Heritage, Youth and Sport (Directorate of Culture and Cultural and Natural Heritage)
CoE Contact ,   email
Partners IFJ- International federation of journalists - International NGO
CMFE - Community Media Forum in Europe - International NGO
Media Animation - Local or National NGO
CoE EPAS - Enlarged Partial Agreement on Sport - International Governmental Organisation
CoE Intercultural Cities Network - International Governmental Organisation
VIDC / FARE - Football Against Racism in Sport - International NGO
UEFA - Union of European Football Association - Other
Web Pages
Documents & links
1 http://www.coe.int/mars  
Last Modified 22/02/2012 

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