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30 March 2020

Activity Details (ID# 32250)  

 
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Title MARS - 1st National Media Encounter on Media Cross-Production in relation with Diversity and Sport issues 
Description MARS - An EU / CoE joint programme for a European media network against racism and for interculturel dialogue

The Media, both mainstream and minority, are among the main actors of social cohesion. By allowing a real representation and inclusion of the diversity y of our today’s societies, media can contribute to fostering mutual understanding, countering stereotypes and thus to reducing discriminatory practices and racist attitudes. To do so, the media have to succeed to implement a really inclusive and intercultural approach through the contents they produce and disseminate. On the other hand, having a high position in the media agenda, sport media coverage has a potential impact on exacerbating tensions between groups and communities and or, on the contrary, on pacifying such tensions.

The global objective of the project is to contribute to the fight against racism and to foster mutual understanding in Europe by building an open platform for dialogue and action at local, national and European level focusing on exchanges of professional practices in the field of sport coverage between mainstream media and minority media. The main innovative aspect of the project is to make the media and other professional groups work together to combat racism by focusing on one of the sensitive issues covered by the media: sport.

The main output of the project is the creation of a European media network against racism and for mutual understanding and its deliverables (tangible results) are 1/ an electronic database of contacts and resources, in particular of concrete collaborations (internships, hosting period, seconded media trainers and professionals…) offered by network members, 2/ regular media encounters in the field of training, media cross-production and media content management organised at local and European levels (3 European and 15 national meetings) and 3/ cross-media “visits” at national and European levels in order to allow groups of actors to discover other European realities and ways of training, producing and managing media contents.

The project aims at being developed in 15 EU member states with a minimum of 14 participants per country [2 training centres, 4 mainstream media and 4 minority media representing various supports (TV, radio, press, multimedia), antidiscrimination and intercultural bodies]. These members will be CoE media network representatives in their own media families. The project will be based on a partnership with the major European networks of media, sport and antidiscrimination organizations. At the end, the network could be made of at least 210 members acting like a European network of media professionals for fight against discrimination and intercultural dialogue, with a potential of indirect beneficiaries of more than 10 million people.

The role of the European partners and associate partners will be to select and follow, with their national members, local participants (media, sport organizations, antidiscrimination bodies); to contribute to the global content and methodology of action in their respective field of activity and then to ''europeanise'' the results of the project by participating to their dissemination all over their members.

By linking several media actors, CoE media network against racism wants to be catalyst of a genuinely inclusive and intercultural approach of media production of information. To do so, the project will support exchanges of practices in the field of media training and production while focusing on a specific issue (Sport), at the local level (15 cities in Europe) and ensuring the dissemination of its results through partnerships with the main European media, sport and antidiscrimination networks.
 
Status Completed 
Date 14/09/2011 - 17/09/2011 
Location Vienna, Austria
Countries Groups: Multilateral
  Multilateral
Contributors Others - Financial
  Joint Programme Activity - MARS
Joint Programme EC/CoE
JP MARS - Media against racism in sport    (Logframe)  (Activities)
Project Purpose 1 - 2011/DG4/JP/2589   MARS - Media Against Racism in Sport - A CoE media network against racism, for mutual understanding and intercultural dialogue
Expected Result 1.2 - Organisation of national and European media encounters (3 European and 15 national) crossing the various groups of media actors and other network members to enlarge contacts and opportunities of collaborations through concrete exchanges of practices in the field of media training, production and management
 PoA
Council of Europe Programme of Activities
I – Democracy
Line of Action ⇒ III.3 – Promoting Democratic Governance and Stability
Programme ☆ III.3.5  Intercultural dialogue

Working Method

Training Course 
Directorate (Service) Education, Culture and Heritage, Youth and Sport (Directorate of Culture and Cultural and Natural Heritage)
CoE Contact ,   email
Partners Media Animation - Local or National NGO
IFJ - International federation of journalists - International NGO
CoE EPAS - Enlarged Partial Agreement on Sport - International Governmental Organisation
CoE Intercultural Cities Programme - International Governmental Organisation
UEFA - Union of European Football Association - Other
VIDC / FARE - Football Against Racism in Europe - International NGO
CMFE - Community Media Forum in Europe - International NGO
Web Pages
Documents & links
1 http://www.coe.int/t/dg4/cultureheritage/mars/National/Austria_en.asp  
Last Modified 22/02/2012 


Activity Synopsis (ID# 32250) (Hide Synopsis)

Objective(s)



MARS – MEDIA AGAINST RACISM IN SPORT

NATIONAL MEDIA ENCOUNTER

Media, Diversity & Racism in Sport

Media Cross-Production for Inclusive Media Coverage



VENUE & DATES
Austria (Vienna) – 14.09.11 – 17.09.11
Raum der IG Architektur
Gumpendorferstraße 63b
1060 Wien


DEADLINE
Preregistration until 22nd August 2011


BACKGROUND
In Europe, only a quarter of news subjects are women, even though they account for over half of the European population (GMMP, 2010)! While immigrants represent around 10% of the EU population (Eurostat, 2011) migrants and ethnic minorities represent less than 5% of the main actors in the news in Europe (Ter Wal, 2004). Lesbian, Gay, Bisexual and Transgender (LGBT) people represent roughly 6% of the population of the United Kingdom but account for less than 1% of the population seen on TV. 20% of the British population is disabled but less than 1% is represented in British TV (CDN 2009-10 Progress Report).

Through the sources they use, the subjects they select and the treatment they choose, the media influence the agenda (what to think about) and public perception (how to think) of contemporary debates. This is why the Council of Europe considers truly inclusive information - where everyone can participate as witnesses, players, producers etc. - to be crucial for social cohesion and democratic participation. But today, too many people are still excluded from public debates!

The new MARS - Media against racism in sport – EU / CoE joint programme chooses to focus, though not exclusively, on sport because it is considered as an important area for building social cohesion as it is also a major sector of investment in the media industry. However, sport media coverage does not reflect social and cultural diversity and does not ensure equity for all. Only 5% of press articles cover cultural and social aspects of sport; 40% of all sport articles refer to only one source and 20 % refer to no sources at all; female athletes have four times more chances to be covered by a female journalist rather than a male one but less than 5% of sport news and stories are made by female journalists (Play the Game, 2005)!




Building upon standards set by various Council of Europe bodies on media pluralism, expression of diversity and non discrimination and the outcome of the 2008-10 CoE’s antidiscrimination Campaign, the MARS – Media against racism in sport – EU / CoE joint programme aims at considering non discrimination and expression of diversity as an ongoing angle of media coverage. Through this approach applied to sport coverage, MARS wants to encourage innovative modes of media production that could be reproduced in all media sectors and used by any form of media coverage. In achieving these outcomes, the MARS programme offers media professionals (journalism students and trainers, journalists, media managers, etc.) to participate to various activities, in particular National Media Encounters to explore the possibilities of developing ways of producing truly inclusive media contents.

OBJECTIVES
To encourage, by organising a national media encounter, pairings of media professionals with a view to co-produce and co-disseminate high-quality and professional written or audiovisual media reports on sports’ issues, even if not exclusively, including non-discrimination and expression of diversity as an angle of media coverage,

To raise awareness among media professionals, via their own co-production and co-distribution ventures, of possible innovative modes of production of truly inclusive media contents that contribute to foster mutual understanding,

To contribute to the development of local and national networks of media professionals for inclusive media coverage to enrich media contents while ensuring that everyone participates in public and democratic debates

CONTENT
Production and dissemination of media cross-reports on sport as a global issue, even if not exclusively, by a pair of media professionals, taking non discrimination and expression of diversity as an angle of approach of media coverage, focusing more particularly on how intercultural and inclusive media contents contribute to reduce prejudices, to fight against discrimination and to foster mutual understanding.

The media encounter will focus on professional practices. Participants will therefore be asked to produce, by pair or trio, a report offering different perspectives on the above-mentioned topics. The way the subjects dealt with are treated in these reports must reflect their local and national dimensions.

Based on concrete production activity, the encounter should give media professionals a better understanding of the benefits that everyone can derive from the formation of partnerships at local and national level between media professionals in order to contribute to intercultural dialogue, expression of diversity and non discrimination.

Lastly, participants are asked to disseminate their report in their own media or a media of their choice and in the country in which the encounter is implemented.

As well as permitting comparison of professional practices, the purpose of the encounter is to enable public opinion to see and hear a different way of expressing the diversity that exists in today’s European societies.

In addition to the media professionals involved in the initiative, the programme will include a session open to the national press at which the reports and the conclusions of the encounter will be presented, in order to ensure coverage of the broad issues in relation to intercultural dialogue, expression of diversity and non discrimination.
COE PARTNERS
CMFE – CoE MARS partner in charge of national and European media encounters on Media Cross-Production

Austria – VFRÖ (Association of Free Radios in Austria), Radio FRO, VIDC – Vienna Institute for International Dialogue and Cooperation



MARS COE PARTNERS

Fair Play / VIDC - Austrian organisation facilitating various initiatives in the field of sport, antiracism and non discrimination

IFJ / EFJ – International / European Federation of Journalists

Media Animation – Belgian organisation and European facilitator of a network of more than 300 organisations on media literacy

UEFA – Union of European Football Associations

PARTICIPANT PROFILE
28 media professionals (10 from mainstream media / 10 from ethnic & diversity media / 10 from community media)

2 chief editors / facilitators for the Press, Radio, TV and Multimedia working groups

Council of Europe – Representatives of MARS Partner Organisations and Members of the MARS team

Around 35 participants

OUTPUT
14 reports (3 print press, 3 radio, 2 television and 3 multimedia) co-produced by 14 pairs of journalists and so disseminated in 28 different media supports.

EXPECTED OUTCOMES
Enrichment of professional media practices due to a greater awareness of intercultural dialogue, expression of diversity and non discrimination based on the learning from different experiences.

Building bridges between various media support such as mainstream media, ethnic & diversity media and community media.

Permanent dialogue and exchange between media professionals at local and national level to sustain the implementation of truly inclusive media content.

LANGUAGE
German + Whispering interpretation for non German speaking invitees in English
 
Output/Results MARS – MEDIA AGAINST RACISM IN SPORT

NATIONAL MEDIA ENCOUNTER

Media, Diversity & Racism in Sport

Media Cross-Production for Inclusive Coverage


DRAFT AGENDA

14.09.11 – 17.09.11
Raum der IG Architektur
Gumpendorferstraße 63b
1060 Vienna
Austria


WEDNESDAY, 14TH SEPTEMBER, 2011

1.00 pm Refreshing Lunch

2.00 pm Media, Diversity, Racism in Sport & Inclusive Media Coverage
Welcoming and Introduction
Plenary session
Michaela ADELBERGER, Managing director, VFRÖ - Verband Freier Radios Österreich, Vienna, Austria
Reynald BLION, Media & Diversity and MARS Manager, Council of Europe
Stefan TENNER, Programme Coordinator, CMFE – Community Media Forum Europe, CoE MARS Partner
Special contribution - Diamantis MASTROGIANNAKIS, Lecturer - Department of Sport and Physical Education / University of Lille, CoE MARS Partner
Facilitator – Alexander VOJVODA, Programme and Project Manager, Radio FRÖ 105.0 MHz, Linz, Austria


3.00 pm Coffee Break


3.30 pm Media, Diversity & Racism in Sport & Inclusive Media Coverage
Main Issues & Challenges
Plenary session
Fair Play / Vienna Institute for Dialogue and Cooperation
Elisabeth KOTVOJS, Project Coordinator, Fair Play / VIDC, Vienna, Austria
Markus PINTER, Project Coordinator, Fair Play / VIDC, Vienna, Austria
M’Media, Diversity Mediawatch Austria
Clara AKINYOSOYE, Project manager, M’Media, Vienna, Austria
Facilitator – Alexander VOJVODA, Project Manager, Radio FRO, Linz, Austria


4.30 pm Media, Diversity & Racism in Sport & Inclusive Media Coverage
Introduction of participants (Profile, Expectations, What & How?)
Formation of working pairs
Selection of subjects and treatment methods (Pairs)
Completion and presentation of outline reports
Plenary session
Facilitator – Reinhard KRENNHUBER, Chief Editor, Ballesterer, Vienna, Austria


6.30 pm End of the day

7.30 pm Dinner ALT WIENER GASTWIRSCHAFT SCHILLING
Burggasse 103
A-1070 Wien
www.schilling-wirt.at



THURSDAY, 15TH SEPTEMBER, 2011

Production by pairs or trios of their reports according to the previously chosen subjects and methods – Part 1

10.00 Technical Coordination Meeting for participants using Radio and TV

Meeting starting at: Raum der IG Architektur
Gumpendorferstraße 63b
1060 Vienna / Austria

Before going to: WienXtra-MedienZentrum
Zieglergasse 49/II
1070 Wien
Tel. + 43 1 4000-83 444
medienzentrum@wienXtra.at
www.medienzentrum.at

10.00am – 6.00pm

Working rooms Raum der IG Architektur


Technical Rooms WienXtra-MedienZentrum


Resource Persons available at: Raum der IG Architektur
Reinhard KRENNHUBER, Ballesterer

Michaela ADELBERGER, VFRÖ
Tel. + 43 680 236 88 89

Alexander VOJVODA, Radio FRÖ 105.0 MHz

WienXtra-MedienZentrum
Anu PÖYSKÖ, Director
Günter TROJAN, Technician

Fair Play / VIDC
Elisabeth KOTVOJS, Project Coordinator
Möllwaldplatz 5/3
1040 Vienna
Tel. - + 43 1 713 35 94 97
Email - kotvojs@vidc.org


FRIDAY, 16TH SEPTEMBER, 2011



Production by pairs or trios of their reports according to the previously chosen subjects and methods – Part 2



10.00am – 6.00pm



Working rooms Raum der IG Architektur
Gumpendorferstraße 63b
1060 Vienna / Austria



Technical Rooms WienXtra-MedienZentrum
Zieglergasse 49/II
1070 Wien
Tel. + 43 1 4000-83 444
medienzentrum@wienXtra.at
www.medienzentrum.at



Resource Persons available at: Raum der IG Architektur
Reinhard KRENNHUBER, Ballesterer

Michaela ADELBERGER, VFRÖ
Tel. + 43 680 236 88 89

Alexander VOJVODA, Radio FRÖ 105.0 MHz


WienXtra-MedienZentrum
Anu PÖYSKÖ, Director
Günter TROJAN, Technician


Fair Play / VIDC
Elisabeth KOTVOJS, Project Coordinator
Möllwaldplatz 5/3
1040 Vienna
Tel. - + 43 1 713 35 94 97
Email - kotvojs@vidc.org



SATURDAY, 17TH SEPTEMBER, 2011

9.30 am Media, Diversity, Racism in Sport & Inclusive Media Coverage
Presentation of the media reports
Debates & Exchanges
Learning & Comments
Plenary session
Facilitator – Alexander VOJVODA, Radio FRÖ 105.0 MHz
Facilitator – Reinhard KRENNHUBER, Ballesterer

11.00 Media, Diversity, Racism in Sport & Inclusive Media Coverage
Evaluation
Sean Ó SIOCHRÚ, EU / CoE MARS Programme Consultant, Ireland


11.30 am Coffee Break & ONLINE EVALUATION


12.00 am Media, Diversity, Racism in Sport & Inclusive Media Coverage
Conclusions & Next Steps
Plenary session
Facilitator – Alexander VOJVODA, Radio FRO 105.0 MHz

Michaela ADELBERGER, VFRÖ

Stefan TENNER, CMFE – Community Media Forum Europe

Reynald BLION, Council of Europe
Next MARS National & European Encounters
www.coe.int/t/dg4/cultureheritage/mars/NME_en.asp
www.coe.int/t/dg4/cultureheritage/mars/EME_en.asp
MARS European Media Work Exchanges
www.coe.int/t/dg4/cultureheritage/mars/Work_exchanges/default_en.asp


1.00 pm Closing Lunch

2.30 pm Departure of participants








Media, Diversity & Sport - Key Figures!


In Europe, only a quarter of news subjects are women, even though they account for over half of the European population (GMMP, 2010)! While immigrants represent around 10% of the EU population (Eurostat, 2011) migrants and ethnic minorities represent less than 5% of the main actors in the news in Europe (Ter Wal, 2004). Lesbian, Gay, Bisexual and Transgender (LGBT) people represent roughly 6% of the population of the United Kingdom but account for less than 1% of the population seen on TV. 20% of the British population is disabled but less than 1% is represented in British TV (CDN 2009-10 Progress Report).

Through the sources they use, the subjects they select and the treatment they choose, the media influence the agenda (what to think about) and public perception (how to think) of contemporary debates. This is why the Council of Europe considers truly inclusive information - where everyone can participate as witnesses, players, producers etc. - to be crucial for social cohesion and democratic participation. But today, too many people are still excluded from public debates!

The MARS - Media Against Racism in Sport – EU / CoE joint programme chooses to focus, though not exclusively, on sport because it is considered as an important area for building social cohesion as it is also a major sector of investment in the media industry. However, sport media coverage does not reflect social and cultural diversity and does not ensure equity for all. Only 5% of press articles cover cultural and social aspects of sport; 40% of all sport articles refer to only one source and 20 % refer to no sources at all; female athletes have four times more chances to be covered by a female journalist rather than a male one but less than 5% of sport news and stories are made by female journalists (Play the Game, 2005)!

Building upon standards set by various Council of Europe bodies on media pluralism, expression of diversity and non discrimination and the outcome of the 2008-10 CoE’s antidiscrimination Campaign, the MARS – Media Against Racism in Sport – EU / CoE joint programme aims at considering non discrimination and expression of diversity as an ongoing angle of media coverage.

Through this approach applied to sport coverage, MARS wants to encourage innovative modes of media content production that could be reproduced in all media sectors and used by any form of media coverage. By stimulating media cross-practices in the field of training, ethics and production, MARS aims at implementing an inclusive and intercultural approach to media content production. To achieve these outcomes, the MARS programme offers media professionals (journalism students and trainers, journalists, media managers, etc.) to participate in National and European Media Encounters and Media Work Exchanges conceived as first steps towards a European media network against racism and for intercultural dialogue.


More – www.coe.int/mars !

 
Conclusions/Follow Up Final Report
Mars – Media Against Racism in Sport
National Media Encounter, Vienna 14-17 September 2011
The First National Media Encounter in the Framework of the MARS Programme jointly organized
by the Council of Europe and the European Commission took place in Vienna, Austria, from 14-17
September 2011. It was organized by the Verband Freier Radios Österreich (VFRÖ), the
Association of Community Radios Austria.
As it was the very first meeting in a series of in total 15 encounters, and the time to organize it was
very short, the meeting gathered only 11 journalists to work together instead of the intended 30.
Mid-August, when it became clear that the objective of getting 30 journalists to participate would
not be reached, we took the decision to nevertheless go through with the meeting and see it as a
pilot project from which we could learn about difficulties other national organizers might face at a
later stage in the project.
General structure of the meeting
The four days of the meeting were structured in the following way:
Day 1 was devoted to introducing the programme and its objectives and what would be expected of
the participants in terms of output. The programme partners, VIDC - Vienna Institute for Dialogue
and Cooperation, and CMFE - Community Media Forum Europe, provided insight into their role
within the programme, and the participants introduced themselves and their motivation of being part
of the programme. Moderated by the editor-in-chief of the alternative soccer magazine Ballesterer,
Reinhard Krennhuber, who had taken on the role of facilitator in the production process, the
participants found their partners with whom they would work on the following two days;
furthermore first ideas on the themes they would work on were identified and discussed in a first
round. Further inputs were provided by Diamantis Mastrogiannakis from the University of Lille 2
and by Clara Akinsyoye, editor-in-chief of M-Media.
Days 2 and 3 were devoted to the production of the media pieces. This took place at the general
venue, IG Architektur, as well as at WienXtra Medienzentrum where the participants working with
electronic media found resources for their technical needs such as cameras, recorders, cutting
rooms, as well as technical support. Mr. Krennhuber worked with all groups, giving advice on such
things as interview partners as well as the structure of the articles or radio/TV features. Further
resources such as a library and advice on topics were provided at the VIDC office through Elisabeth
Kotvojs and Markus Pinter.
On the final day 4 the participants presented the outcomes of their two-day work. Sean Ó Siochrú
from the Nexus Institute, Ireland, went through with the evaluation of the meeting; and Reynald
Blion, CoE informed about the further plans and meetings within the MARS Programme.
The participants
The participants were generally from alternative media. This can be explained in two ways: First of
all, VFRÖ is itself a major player in the realm of alternative and community media in Austria and
thus contacts into this field are strong. Secondly, there seems to be a psychological barrier for
journalists from mainstream media to participate in a four-day-meeting in their home towns. It
would be easier to invite them to a four-day conference abroad.
Apart from this basic focus on alternative media, all media genres were represented: radio, TV, print
and online.
Anna Maria BULECZKA
works for Radiofonia, a Cracow-based radio station working mainly with volunteers, and
cooperating with Cracovian universities and institutions. Its main aim is to promote an avant-garde
view on culture.
Anna Maria studies Journalism and Communication at the Jagiellonian University in Cracow and is
just about to finish her bachelor there, as well as European Studies at Vienna University. At
Radiofonia, Anna Maria works in the promotional department.
Marion DRAXLER
is press officer at ZARA – Zivilcourage und Anti-Rassismus-Arbeit, an organisation whose mission
is to combat racism and to promote moral courage as well as a positive approach to cultural
diversity. ZARA offers training courses to business and educational institutions in anti-racist work.
It annually publishes the ZARA Racism Report, the only source of information about racist
incidents and structures in Austria.
Marion studied Political Science in Vienna and Norway with an emphasis on migration, language
and sport, with a focus on soccer. She worked for the Austrian Cultural Forum in Berlin and the
Integrationshaus Wien.
Daniela ERRENST
is part of the editorial staff at Radio AGORA 105,5, a community radio based in Carinthia in the
southern part of Austria. It is the only bilingual (Slovenian-German) and multilingual medium in
Carinthia, broadcasting 14 hours a day. Two hours of broadcast are dedicated specifically to the
Slovene ethnic group in Carinthia and is presented entirely in Slovene. In addition, Radio AGORA
offers broadcasting time to other minority groups in the region.
Bilingually raised, Daniela studied Media Communication and Journalism in Vienna and Klagenfurt
before joining Radio AGORA where she is responsible for features in Slovene on cultural and
historical topics related to the Carinthian Slovenes.
Michael GAMS
is editor-in-chief of the information magazine FROzine and public relations officer at Radio FRO, a
community radio based in Linz. At radio FRO, 350 volunteers generate more than 100 radio
programs in 17 different languages, representing NGOs and local cultural initiatives, cultural
minorities and migrant groups, as well as youth and senior citizens and others marginalized by the
mainstream media.
Michael studied Communication Sciences in Salzburg and Ottawa, Canada. He has worked as an
editor at Salzburg's community radio Radiofabrik and at the Kuratorium für Journalistenausbildung,
an Austrian journalism training association. In 2008 he worked for the EU-funded anti-racist radio
project ''I speak football – learn a language 2008'', and in 2009 he managed the Linz-part of the
VFRÖ-project ''Radiodialoge'' which was started in the framework of the Year of Intercultural
Dialogue. He was also involved in ''Eurotours'', a project on migration in Europe in 2010.
Yilmaz GÜLÜM
is a freelance journalist working for dastandard.at. Dastandard.at is part of derstandard.at, the first
and among the largest online-journals in Austria. Dastandard.at which was launched in 2010,
focuses on migrant issues and is totally staffed by migrant journalists, its aim being the integration
of the perspectives of a large part of the Austrian population - those with migrant background - into
the mainstream media.
22-year-old Yilmaz has been working as a freelancer for two years, focusing mainly on issues of
human rights, migration, integration and racism. The last six months he has spent in Turkey
studying and working as a journalist.
Johannes HOFER
is regular author of Ballesterer, Austria's only football monthly. With football and fan culture as its
main focus, the independent journal Ballesterer not only reports on sportive but also on social and
cultural aspects of the game. At least 16 pages of each issue are dedicated to special topics such as
migration, homosexuality or corruption in football. Current circulation is 20.000 distributed in
Austria, Germany and Switzerland.
Johannes studies Communication Science at the University of Vienna and is editor-in-chief of
Alszeilen, the stadium magazine of the Viennese sport club.
Oliver JAGOSCH
has been editor at radio FRO for 12 years focusing on politics, sports and culture. He is also media
trainer for new journalists at FRO and lecturer at Kunstuniversität Linz, a blogger and a football
fan. For more information on Radio FRO, please see above, Michael Gams.
Kerstin KELLERMANN
is reporter at the homeless magazine Augustin in Vienna, and editor of Art in Migration/SOHO IN
OTTAKRING. As a freelance journalist she also writes for many mainstream daily newspapers. The
Augustin is a critical street paper, sold by homeless people from Austria, Eastern Europe and by
Roma, as well as by refugees mostly from Africa. Art in Migration is a small art magazine
promoting and publishing art in refugee homes, art by migrant or transcultural people, and
international art projects with a reference to refugees. Contributors include Jewish or Muslim
artists.
Kerstin studied journalism in Ljubljana (at that time in Yugoslavia) and Salzburg. She has been
working as a journalist for over 20 years, specializing in refugee and migration issues.
Soheyl LIWANI
is press relations officer and news manager at wientv.org, a non-commercial TV station on the
internet based in Vienna. The aim of wientv.org is to give civic organisations a platform for their
issues. The scope of their reporting reaches from political, cultural to social events with live
reporting from demonstrations, concerts or unpleasant events such as deportations.
Soheyl was press officer of the ASKÖ Federal organisation, an umbrella organisation for 4000
sports clubs in Austria which has been in existence since 1892, and is interested in developments in
sport such as the admittance of women referees in soccer. He later was press officer of the
movement ''Uni brennt'' in 2009, the student protests in Vienna against the Bologna results.
Dominik MEISINGER
works for radio FRO (see above, Michael Gams) as a freelance editor based in Vienna. His
journalistic work is mainly focused on political issues and sub culture. He is also involved in the
radio trainings at FRO, teaching new program makers at FRO basic skills to be able to create and
broadcast their own programs. He studies Political Science at the University of Vienna and
Economics at Vienna University of Economics and Business.
Sefer ÜLGER
is trainee with the online editorial staff at M-Media, an migrant association that aims at changing
images of ethnic minorities in the media through active participation of the concerned groups in the
communication process in mainstream media. One project includes a weekly page created and
written by journalists with migrant background in the Austrian daily Die Presse. M-Media is also an
online-journal reporting on diverse issues from politics to culture and economics from the migrant
perspective.
Sefer studies Political Science at the University of Innsbruck, working on his masters thesis, and
Near East Studies at the University of Vienna. Racism and Migration belong to his fields of interest;
He is well aware of the problems of racism in sport, having played in a soccer team for more than
ten years.
RESULTS
The participants teamed up in four pairs and one trio. Six articles/features on five different topics
are the outcome. For the abstracts and written articles please see Appendix I.
! In ''Better than the best – but not good enough'' Yilmaz Gülüm and Marion Draxler
interviewed two successful sports persons after their main career in soccer to verify the
assumption that there is a ''glass ceiling'' for people with a migrant background concerning a
second career in training or management.
The article was published on 19 September 2011 in dastandard.at at
http://dastandard.at/1315006683943/Fussball-und-Integration-Am-Beispiel-Zoki-Barisic
For Yilmaz and Marion, the cooperation was fruitful and they inspired and complemented
one another. Marion was quite surprised that – with the help of Reinhard Krennhuber – they
managed to interview so many famous sportspeople in such a short time. One of their
interview partners found it the most interesting topic he had been questioned about in a long
time and it seems this is a topic that is not dealt with often in the media.
! ''Enlargement of the Ice Hockey League in Austria'' is a radio feature by Daniela Errenst
and Michael Gams. They researched how the major Austrian ice hockey league has become
more international in the last years. This enlargement has had results also on the way people
understand and accept other cultures, languages and traditions.
The radio feature has been published in the Cultural Broadcasting Archive of the VFRÖ at
http://cba.fro.at/49887. It was broadcast on Friday, 23 September in the FROzine at 6 pm on
radio FRO. And it will be broadcast on Sunday, 2 October on Radio Agora at 6 pm.
Both Daniela and Michael come from the radio and found their cooperation very successful.
For Daniela, coming from a radio station that deals with minority issues on a daily basis, the
change of focus from ''there is a problem'' to a genuine topic where the ''problem'' becomes
secondary, was an interesting experience. She said, she would not have chosen such an
approach without the MARS seminar. They, too, heard that the topic they chose had never
been dealt with in the media concerning ice hockey. With more than an hour material they
are considering to create a larger feature. A problem they faced was the short time they had
which lead to the use of inaccurate terminology at times. In the future they would like to be
able to work more on this especially as it is a sensitive topic.
! Kerstin Kellermann has been working for some time on the topic of why Women Ski
Jumping has not been an Olympic discipline for many years. Together with Sefer Ülger they
interviewed William Rush, uncle of successful ski jumper Jessica Jerome, and Daniela
Iraschko about discrimination of women in sports, only to find out that this discipline had
been admitted in the beginning of the year. This fact had escaped Kerstin's attention even
though she is an attentive follower of sports news – which as a fact speaks for itself
concerning reporting on women in sports.
The report will be published on M-Media.
Kerstin will publish an article on the ''Raiffeisen Vikings'' – Ladies American Football Team
– in Augustin; she had the idea for this through the MARS Media Encounter.
Kerstin was at first a bit sceptical whether her more decorative style would go well with
what she imagined would be the more down-to-earth style of the sports reporter, however
both she and Sefer found the cooperation to have went well, even though some wordings
were not consensus. As Kerstin has been working in the field for over 20 years, she did not
encounter great surprises, whereas for Sefer the topic itself was new, not having known that
there were no women ski jumpers in the Olympics.
! ''A foul is when the referee whistles'', referee Andreas Fellinger is quoted in the TV feature
by Anna Maria Bulecka, Oliver Jagosch and Soheyl Liwani. The authors interviewed
two referees, one Turkish, one Austrian, on the issue that referees are those people on the
soccer field that are prone for bashing, whatever they do. The question was, is there a
difference for a migrant and a non-migrant referee?
The 10 minute feature has been published and can be downloaded at
https://www.dorftv.at/videos/open-space/2495
It will be published on the facebook site of wientv.org.
Oliver and Anna Maria have a radio background and Soheyl is a press officer and not a TV
reporter so for all three the medium was not very familiar. They would have liked to have
had more time, especially as the female referee they wanted to speak with would have only
been able to give the interview on Friday afternoon – too late for the formal constraints the
project brought with it in terms of production. Producing a film does need more time and
technical skills than producing a radio show or a text. All three found it an interesting
experience to work together and they complemented one another well with their different
talents and backgrounds. A surprising finding was that the Turkish referee did not register
racism on the field and in sports, rather only in every day interactions.
! Dominik Meisinger (radio) and Johannes Hofer (print) were the only cross-media team of
the group. Their output on the topic of ''Migrant Football Clubs in Vienna'' and the
difficulties these clubs face resulted in a radio feature and a print version.
The radio feature has been published and can be downloaded on CBA at
http://cba.fro.at/49932. It was broadcast on Radio FRO in FROzine on 20 September 2011 at
6 pm. http://www.fro.at/article.php?id=3895
It will also be broadcast as part of the show by Daniela Errenst at Radio Agora on 2 October
2011 at 6 pm.
Dominik and Johannes discussed the concept and approached their interview partners
together, however they produced their features independently as each medium follows its
own logic and needs a different approach. The result is that the radio piece includes different
aspects from the written piece, each complementing the other. Both had never worked in this
cross-media way before. A written piece, they found, cannot be used even as a moderation
for the radio feature. They gathered a lot of material and opened up a huge field on the topic.
It was not easy to focus on only one aspect of migrant soccer clubs, as a Turkish club faces
other problems than a club of sans papiers or refugees fighting for a residence permit. 
Participants
MARS – MEDIA AGAINST RACISM IN SPORT

NATIONAL MEDIA ENCOUNTER

Media, Diversity & Racism in Sport

Media Cross-Production for Inclusive Coverage

LIST OF PARTICIPANTS

14.09.11 – 17.09.11
Raum der IG Architektur
Gumpendorferstraße 63b
1060 Vienna
Austria

PARTICIPANTS / PRODUCERS

Anna Maria BULECZKA
Volunteer in Promotion Department
Fundacja Krakowskiego Radia Akademickiego Radiofonia
Kandlgasse 7/2/8
1070 Vienna
Austria
+ 48 12 396 57 26
annamaria.buleczka@gmail.com
www.radiofonia.fm

Daniela ERRENST
Journalist / Editor
Radio AGORA 105,5
Paracelsusgasse 14
9020 Klagenfurt
Austria
+ 43 463 418 666
daniela.errenst@agora.at
www.agora.at

Michael GAMS
Chief Editor
FROzine / Radio FRO 105.0
Kirchengasse 4
4020 Linz
Austria
+ 43 732 717277-114
michael.gams@fro.at
www.fro.at/frozine

Yilmaz GÜLÜM
Journalist
derStandard.at
Wallnerstraße 8
1010 Vienna
Austria
+ 43 699 1189 35 83
yilmaz.gueluem@gmx.net
www.dastandard.at

Johannes HOFER
Editor
Ballesterer
Porzellangasse 11/69
1090 Vienna
Austria
+ 43 1 907 8980
hofer@ballesterer.at
www.ballesterer.at
Mustafa ISCEL
Union Vienna Bildungsinstitut
Vienna
Austria
mustafaiscel@yahoo.de

Oliver JAGOSCH
Media training coordinator
Radio FRO 105.0
Kirchengasse 4
4020 Linz
Austria
+ 43 732 717 277 119
oliver.jagosch@fro.at
www.fro.at/frozine

Kerstin KELLERMANN
Reporter and Free Lance
AUGUSTIN - Art in migration
Reinprechtsdorfer Straße 31/Hof
A-1050 Vienna
Austria
+ 43 1 587 87 90-0
Kerstin.Kellermann@gmx.at
www.augustin.or.at

Soheyl LIWANI
Press Relations Officer
wientv.org
Lammg. 1/18
1080 Vienna
Austria
+ 43 666 420 281 57
Soheyl.liwani@wientv.org
www.wientv.org

Dominik MEISINGER
Editor
Radio FRO
Steinergasse 19/34
1170 Vienna
Austria
+ 43 664 234 35 53
dominik.meisinger@antitoxin.at

Claudia SCHÄFER
Verein ZARA
Vienna
Austria
claudia.schaefer@zara.or.at


Sefer ÜLGER
M-Media
Vienna
Austria
seferuelger@hotmail.com


PARTICIPANTS / CONTRIBUTORS

Clara AKINYOSOYE
Chief Editor
M-Media
Vienna
Austria
akinyosoye@m-media.or.at

Mashudubele MAMABOLO
First Secretary
South African Embassy
Sandgasse 33
1190 Vienna
Austria
+ 43 320 64 93
vienna.bilateral@dirco.gov.za


PARTICIPANTS / CONBRIBUTORS - MARS COE PARTNERS

Paul DE THEUX
Directeur Délégué
MediaAnimation
100, Avenue Emmanuel Mounier
B-1200 Brussels
Belgium
+ 32 2 256 72 30
p.detheux@media-animation.be
www.media-animation.be

Diamantis MASTROGIANNAKIS
Lecturer
Department of Sport and Physical Education / Lille 2 University
64, rue Henri Regnault
59000 Lille
France
diamantis.mastrogiannakis@univ-lille2.fr
http://er3s.univ-lille2.fr/presentation-er3s.html





PARTICIPANTS / CONBRIBUTORS - MARS COE CO-ORGANISOR PARTNER

Stefan TENNER
CMFE Mars Coordinator
Member of CMFE board
CMFE - Community Media Forum Europe
Fürsthof 8
24534 Neumünster
Germany
+ 49 179 663 31 11
stefantenner@web.de
www.cmfe.eu


MARS AUSTRIAN NME CHIEF EDITOR

Reinhard KRENNHUBER
Chief Editor
Ballesterer
Porzellangasse 11/69
1090 Vienna
Austria
+ 43 1 907 8980
krennhuber@ballesterer.at
www.ballesterer.at


MARS COE RESOURCE PARTNER

Elisabeth KOTVOJS
Project coordinator
FairPlay - VIDC
Möllwaldplatz 5/3
1040 Vienna
Austria
+ 43 1 713 35 94 97
kotvojs@vidc.org
www.vidc.org ; www.farenet.org ; www.fairplay.or.at ; www.footballforequality.org

Markus PINTER
Project coordinator
FairPlay - VIDC
Möllwaldplatz 5/3
1040 Vienna
Austria
+ 43 1 713 35 94 93
pinter@vidc.org
www.vidc.org; www.farenet.org; www.fairplay.or.at; www.footballforequality.org


MARS AUSTRIAN NME RESOURCE PARTNER

Michaela ADELBERGER
Managing Director
VFRÖ - Verband Freier Radios Österreich
Gumpendorfer Straße 15/13
1060 Vienna
Austria
+ 43 1 967 2171
adelberger@freie-radios.at
www.freie-radios.at

Alexander VOJVODA
Project manager
Radio FRO 105.0 MHz
Kirchengasse 4
4040 Linz
Austria
+ 43 732 71 72 77 - 110
alexander.vojvoda@fro.at
www.fro.at

Anu PÖYSKÖ
Director
WienXtra-MedienZentrum
Zieglergasse 49/II
1070 Wien
Tel. + 43 1 4000-83 444
medienzentrum@wienXtra.at
www.medienzentrum.at

Günter TROJAN, Technician
WienXtra-MedienZentrum
Zieglergasse 49/II
1070 Wien
Tel. + 43 1 4000-83 444
medienzentrum@wienXtra.at
www.medienzentrum.at


MARS AUSTRIAN NME PHOTOGRAPHER

Asma AIAD
Photographer
M-Media
Vienna
Austria




MARS COE CONSULTANT

Seán Ó SIOCHRÚ
Evaluator
Consultant
14 Eaton Brae
Shankill Dublin 18
Ireland
+ 353 1 2720739
sean@nexus.ie


MARS COE TEAM

Reynald BLION
Media & Diversity and Mars Programme Manager
Council of Europe
67075 Strasbourg Cedex
France
+ 33 3 90 21 53 69
reynald.blion@coe.int
www.coe.int/mars

Ellsworth CAMILLERI
Mars Programme Assistant
Council of Europe
67075 Strasbourg Cedex
France
+ 33 3 90 21 43 19
ellsworth.camilleri@coe.int
www.coe.int/mars
«AddressBlock»
 
Consultants/Experts  
CoE Secretariat  
Total No. Participants 30 
Last Modified

22/02/2012 




 
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