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03 April 2020

Activity Details (ID# 32270)  

No Synopsis    
Title SPARDA Joint Programme - Evaluation Process 
Description Shaping perceptions and attitudes to realise the diversity advantage (SPARDA), a joint action of the Council of Europe and the European Union, builds upon previous work of the Council of Europe in the field of integration and intercultural dialogue, in particular the White Paper on Intercultural Dialogue, the Intercultural cities EU / CoE joint action and the Speak out against discrimination Campaign.

Successful integration of migrants depends strongly on the perceptions of the host community of migrants and ethno-cultural diversity. Such perceptions are a product of a complex web of factors and circumstances but to a certain extent they can be influenced by the way opinion leaders, in particular political leaders and media, address such issues. While many cities and organisations around Europe make significant effort to shape public perceptions of migration and diversity in a balanced way, here is a lack of systematic evidence of the impact of such actions; neither there is a comprehensive assessment of communication and awareness strategies which deliver best results.

To generate evidence to support the postulate that negative perceptions and attitudes towards migrants/diversity are not a fatality and that cities can put in place successful communication strategies to manage attitudes in a positive way.

To design and implement city communication and dialogue strategies to promote balanced public perceptions of ethno-cultural diversity,

To verify the impact of the communication and dialogue strategies on public opinion through surveys before and after the implementation of the strategy,

To increase the understanding of local media professionals, city leaders and communication officers of diversity,

To develop proper mechanisms for project design, decision-making and evaluation at both local and European levels,

To ensure sustainability of learning, diversity leadership and coalitions/networks, and lasting action in partner cities on the issues covered by the project,
To ensure broad take up of the project results and methods to local, national and European bodies, organisations and networks, in particular the Intercultural cities network,

To integrate the methods and lessons of the project in future policy-making by the Council of Europe, the European Union and other relevant bodies.


40 media professionals (journalists, editors, journalism teachers and students) of both mainstream and diversity & minority media,

50 city policy makers and officials (elected officials, councillors, policy officers, communication officers…),

800 civil society members (5 to 10 people per organisation, 20 people per event) including members/activists of NGOs, migrant associations, advisory bodies, personalities of arts and sport areas, volunteers for the events foreseen by the city strategies,


Local citizens targeted by different communication tools such as TV sports, posters and media consumers. Around 10% of the overall city population.

Status Planned 
Date Year 2011 
Location Not applicable, Others
Countries CoE Members: Cyprus / France / Greece / Italy / Malta / Portugal / Spain
Organisations: Council of Europe / European Commission
Groups: Multilateral
  Joint Programme Activity - SPARDA
Joint Programme EC/CoE
JP SPARDA - Shaping perceptions and attitudes to realise the diversity advantage (SPARDA)    (Logframe)  (Activities)
Project Purpose 1 - 2010/DG4/JP/2514   Shaping perceptions and attitudes to realise the diversity advantage (SPARDA)
Expected Result 1. -
Council of Europe Programme of Activities
I – Democracy
Line of Action ⇒ III.3 – Promoting Democratic Governance and Stability
Programme ☆ III.3.5  Intercultural dialogue

Working Method

Directorate (Service) Education, Culture and Heritage, Youth and Sport (Directorate of Culture and Cultural and Natural Heritage)
CoE Contact ,   email
Partners City of Limassol - Cyprus - Local or Regional Institution
City of Coimbra - Local or Regional Institution
City of Reggio Emilia - Local or Regional Institution
City of Had-Dingly - Malta - Local or Regional Institution
City of Patras - Greece - Local or Regional Institution
PACTEM - Nord - Valencia - Spain - Local or Regional Institution
ISCPA - City of Lyon - France - University or Institute
Last Modified 09/02/2011 

  * All reference to Kosovo, whether to the territory, institutions or population, in this text shall be understood in full compliance with United Nations Security Council Resolution 1244 and without prejudice to the status of Kosovo.  
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