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30 March 2020

Activity Details (ID# 33376)  

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Title Training of Trainers (ToT) on web journalism 
Status Completed 
Date 03/10/2011 - 07/10/2011 
Location Baku, Azerbaijan
Countries CoE Members: Azerbaijan
  Joint Programme Activity - SC-MLD-MEDIA II
Joint Programme EC/CoE
JP SC-MLD-MEDIA II - Promoting freedom, professionalism and pluralism of the media in the South Caucasus and Moldova    (Logframe)  (Activities)
Project Purpose 1 - 2011/DG I/JP/2601   Promoting freedom, professionalism and pluralism of the media in the South Caucasus and Moldova
Expected Result 1.5 - Journalists have better understanding of their rights, respect ethical rules and are trained to exercise their work in a professional and responsible manner as recommended under the applicable Council of Europe standards;
Council of Europe Programme of Activities
I – Democracy
Line of Action ⇒ III.3 – Promoting Democratic Governance and Stability
Programme ☆ III.3.2  Good governance, Internet and Media

Working Method

Organisation of meetings - Seminar 
Directorate Directorate General of Human Rights and Rule of Law 
CoE Contact ,   email
Last Modified 18/02/2013 

Activity Synopsis (ID# 33376) (Hide Synopsis)

Objective(s) Immediate objective was to empower participants with the skills needed to deliver best-practice training of trainers in order to develop a team of Azerbaijan media trainers who can carry out future training in country and in the region. This is part of our capacity-building focus.
The overall objective was to increase public participation in producing responsible, topical journalism that informs the public debate and encourages online reporting and citizen journalism throughout Azerbaijan.

Output/Results The Azerbaijan Media Center is working increasingly with intelligent writers and broadcasters who are filling the void left vacant by the current failure of mainstream media to fulfill its public service role. The funding from the Council of Europe/European Union has contributed widely to AMC commitment to build on local capacity through developing a cadre of savvy media trainers.

The project is unique because further success does not depend on donor funds; the aim is to build a team to deliver future training, thereby reduce the need to turn to Western experts. At least four of the participants are already trainers/teachers of journalism. Two IREX Pro Media trainers, who took part in the ToT course, will now work with hundreds of youngsters and journalists in 11 regions of Azerbaijan to promote responsible, issue-led journalism that informs the public debate. The others will continue to work with the Azerbaijan Media Center on strengthening youth media, as part of International Media Support /Azerbaijan Media Center’s commitment to promote youth journalism in Azerbaijan.
Conclusions/Follow Up Extremely successful training. For the first time in the South Caucasus, we have created the framework for developing a team of master trainers who can specialize in all areas of journalism and media management.

Following up on this project, the IMS/Azerbaijan Media Center intends to further increase public participation in producing responsible, issue-led journalism that informs the public debate and encourages online reporting and citizen journalism throughout Azerbaijan.

The next steps could be:

• Continue building on local capacity through inviting local trainers to facilitate online journalism and social media course in regions of Azerbaijan;
• Mainstreaming the local trainers/media consultants in development of media outlets e.g. a local media consultant may work with TURAN news agency to strengthen multi-platform reporting, set up business development strategy and so on;
• Organize more relevant courses for the same group, e.g. on presentation skills and public speaking or financial management of the outlet; and
• Design and produce a handbook: “How to Become a Media Consultant- some basics on teaching journalism”.
Participants Senior media managers, university lecturers, social and civil journalism trainers 
Consultants/Experts Mr. David BREWER, Media Strategy Consultant, UK 
CoE Secretariat Shahin ABBASOV, Project Manager, Baku, Azerbaijan 
Total No. Participants 12 
Last Modified


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