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(Joint Programmes)
MEDIANE   Media Exchanges for Diversity Inclusiveness, Anti-racism and Non-discrimination in Europe
Showing only one 'Project Purpose'
Narrative (Work Plan)
01/01/2013 - 31/12/2014
JP Completed  
Coordinating DG:
Directorate General of Democracy
1 400 000
Documents/Links:
    Intervention Logic Performance Indicators Sources of Verification Assumptions
    Overall Objectives .
     

     

     
    Project Purpose 1      2013/DG II/JP/2884   MEDIANE - Media Exchanges for Diversity Inclusiveness, Anti-racism, Non-Discrimination in Europe 1 400 000 
    (4 Activities) Narrative
    MEDIANE global objective aims at spreading and systemizing inclusive and intercultural approaches of media content production applied to any kind of media sector and content by:

    - supporting European exchanges of media practices (EEMP) in journalism training, ethics and production,

    - implementing media encounters linking the various previously mentioned sectors of the media industry,

    - analysing media practices to build a Media Index on Diversity Inclusiveness and of its criteria; the Index will be tool of self-assessment and self-improvement of media content production.
    The MEDIANE areas of work - journalism training, ethics and production - aim at covering different levels of the media industry. The training part will target journalism and media trainers to improve diversity and non discrimination inclusiveness in their training practices. With a similar view of improving diversity inclusiveness, the media production part focuses on media professionals (journalists, chief editors…) whereas the part on ethics targets chief editors, information decision-makers, media self-regulatory and regulatory bodies.  Globally, MEDIANE will strengthen the first European media network, built during the EU/CoE MARS action, and will give media professionals the opportunity to share and analyse their proper practices and to build together a Media Index to assess and improve working methods on a regular basis.  Based on the recognised experience of the CoE Intercultural Cities Index, the proposed Media Index is conceived as a tool for decision making and media content creation, and not for ranking the media. Made by and for media professionals, using lessons of the EEMP and the encounters, the Media Index will aim at building a common consensus between various media actors and their often divergent interests, on the role the media industry can play in combating racism and discrimination and in fostering mutual understanding. 
    Expected Result 1.1 MEDIANE will support European Exchanges of Media Practices (EEMP) involving journalism and media training centres, mainstream, community and minority & diversity media, unions of journalists and of media owners, organisations of media managers, such as human resources directors or media ombudspersons. Participants will be allowed to apply for an exchange with a European colleague they will choose or that MEDIANE team and partners will help to identify. These EEMPs will be possible in the areas of training, of editorial and staff mangement and of production.
    Based on applications made by participants to pair with a European colleague from media and journalism training organisations, mainstream, community and diversity & minority media or unions of journalists, etc., this workstream of activities will consist on implementing European exchanges between members of media networks linked to MEDIANE. Each European exchange will product a tangible result (Training tools or modules, media reports, editorial or staff management tools, etc.)

    Mediane will organise 160 European Exchanges of Media Practices (320 visits) during the project ; 30 on training issues, 100 on media content production issues and 30 on media management issues. Each EEMP will be based on a 5-day period for each visit. Each EEMP will be asked to produce a concrete result of its visits (training exercises, media report, editorial and staff management guidelines…) that will be put online and disseminated through partner organisations
     
    Based on promotion made through partners' networks and other media networks in relation to MEDIANE, EEMP will allow , in the areas of training, of editorial and staff mangement and of production, to produce outputs (training tools, media reports, guidelines for recruitment…) and to review existing ones with the goal to include diversity, non discrimination and antiracism dimensions in their contents.
    Expected Result 1.2 MEDIANE will organise various European, sub-regional or thematic encounters will foster exchanges of practices in order to allow each participant to share its own experience, to contribute to diversity inclusiveness criteria in the fields of training, production and editorial and staff management. These encounters will allow participants to deepen their understanding and abilities to include diversity and non discrimination in their areas of competencies and expertises.
    Each encounter will have to produce concrete applications for diversity and non discrimination inclusiveness in the 3 main areas of MEDIANE meaning training, production and management. After a first set of encounters, participants will be invited to test diversity and non discrimination inclusiveness in their proper area of competencies. After having analyzed the results of the testing period, a second set of encounters will aim at defining useful criteria of diversity inclusiveness to be introduced in the Media Index in order to support the finalization of the Media Index.

    MEDIANE project will organise 3 European media encounters and 7 subregional or thematic media encounters (covering training, production and editorial and staff management issues) in relation to diversity inclusiveness, anti-racism and non discrimination. These encounters will be based on exchanges of media professional practices with the view to build diversity inclusiveness in media content production.
     
    The main principles of these encounters will be to mix participants' profiles from training, production and management areas and to allow them, by working on new or existing tools and resources, to develop inclusiveness principles of diversity and non discrimination in training tools, media content production and editorial and staff management.
    Expected Result 1.3 MEDIANE will support the building of a Media Index on Diversity Inclusiveness. The Media Index will be made of several criteria covering the main areas linked to media production process. It aims at supporting media efforts to include diversity and non discrimination as standard and sustained angles of media coverage by being a tool of self-assessment of media practices and by providing guidelines for decision making in relation to media content production.
    The Media Index will include guidelines for media professionals. The Media Index will take inspiration from the Intercultural Cities Index. Three main steps will be implemented to build the Media Index. The first step will be made of consultancies with the main European media networks to find a common consensus on the goals of the Index and its main criteria. The second step will consist on collecting and including the main results and outputs delivered by Mediane encounters and EEMPs. The last step will be a concrete building of the Index including its electronic development. A validation process will be developed during the last European encounter before launching it.

    MEDIANE will build an electronic Media Index on Diversity Inclusiveness, Antiracism and Non Discrimination hosted by the MEDIANE website. MEDIANE Website will host the Index but also all the outputs and relevant information in relation to MEDIANE issues.
     
    Mediane will aim at supporting media efforts to include diversity and non discrimination as standard and sustained angles of media coverage by developing tools of self-assessment of media practices and by providing guidelines for decision making in relation to media content production.



     
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