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Joint Programmes - Logframes and Activities

(Joint Programmes)
ECR 2011 -2012   Joint Programme 2011-2012 on European Cultural Routes
Showing only one 'Expected Result'
Narrative (Work Plan)
12/08/2011 - 11/05/2013
JP Completed  
Coordinating DG:
Directorate General of Democracy
340 260
Documents/Links:
    Intervention Logic Performance Indicators Sources of Verification Assumptions
    Overall Objectives tbc
     

     

     
    Project Purpose 1      2011/DG II/JP/2684   European Commission - Council of Europe Joint Program on Cultural Routes 340 260 
    Encourage further development of Cultural Routes networks, governance, capacity and action in the field of tourism Network governance structure and operation clarified; relations between network members reinforced; a trainign course for destination management developed; evaluation critaria and data sources agreed  Meeting reports, training documentation, web and other branding tools, expert reports  Capacity of the routes leaders to mobilise the networks across borders 
    Expected Result 1.3
    (0 Activities) Narrative
    Reinforce the brand of Cultural Routes

    analysis of the strengths and weaknesses of the brand and s plan to increase its visibility

    Marketing study, brand promotion handbook; web portal, promotion strategy
     



     
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